This project is an illustration brand system created forSerious Illness Messaging Toolkit's website. An illustration system can translate complex ideas into simple messages in a cohesive way.
For this challenge I took some things into consideration when designing. First, all characters had to be abstract enough to not show any particular race, weight, social status or culture. Anyone should feel included and represented by the graphics. And second, illustrations should be simple, formal but fresh. Simplicity places the meaning as the main focus, it also helps on loading the images faster in the website.
Illustration & Animation
2020 Virgilio Cedano's campaign
Piragua Films